Why use a Consultancy Service?
1. To correctly use social media for business
Whilst many people today are “social media savvy”, however this does not mean that they are savvy when it comes to using social media for business.
Social media for business is much different than having a personal Facebook page that you use to keep up with friends or having an Instagram account where you share your weekend adventures via photos.
Successful social media for business can require strategy, understanding of trends, audience expectations and analytics. Ultimately implementing these considerations will help you to grow your business.
2. To be able to have actual number analytics
One of the most important reasons for hiring a social media consultant is that they know how to measure growth within social media networks.
This is a vital aspect of social media for business. It’s important to know if your efforts are paying off.
While measuring the actual ROI of social media is very difficult, a social media consultant will be able to show you how many impressions your posts are getting, how many people are interested in your page/business, how much of your social media traffic is actually visiting your website and much more.
3. To avoid a PR nightmare
The easiest way to have a PR nightmare is to put an intern or an inexperienced employee in charge of your business's social media accounts. While there may be exceptions, most interns may have some experience, but do not have the same accountability or face any real consequences if they royally screw something up on social media for your business.
They also may not understand your business's culture and position on things when it comes to interacting with people socially. There have been many businesses that have learned this the hard way. It is far too easy to accidentally tweet from the wrong Twitter account.
4. To bring more customers to your business
Half of the worlds population (more than 4 billion people) is now online and the number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year.
As a business it is essential for you to utilise this in your marketing strategy.
The key is knowing which platforms work for you. You don’t need to be on every single platform to see success.
5. To avoid being sued
This is a critical reason to hire a social media consultant for your business. There are many things that you can do on social media that can get you into trouble, or worse, sued.
Activities including using a picture that is copyrighted, requiring employees to use their personal accounts for business or talking negatively about someone can get you in to serious trouble.
One misconception is that small businesses or Solopreneurs don’t get sued, but the data says otherwise.
According to the US Chamber Institute for Legal Reform, small businesses bore 81 percent of all business lawsuit costs.
Without doing research, many people don’t know these things, which is why we think it’s important to use a trusted social media consultant that stays up to date on social media rules and changes to keep your business in accordance.