Why Live Broadcasts?
Live streaming isn’t the next big thing. It’s already here. Millions of people are live streaming across popular sites like Periscope, Facebook Live, Youtube Live, and Twitch. In fact, the last time Periscope released stats (over a year ago), they claimed more than 10 million users.
The billion dollar live streaming economy is taking rapid shape, especially as consumers look for alternatives to traditional media and seek a level of authenticity that we haven’t seen since the first days of live television.
5 Reasons why you should use Live-Streaming for Marketing
1. It Encourages Trust and Transparency
People prefer to buy from brands they trust. Customers generally associate trustworthiness with quality and excellent service. One way to build trust with your audience is by creating a live video to showcase company transparency.
Use live-streaming to show candid moments and processes, or other ways you can magnify your company’s transparency to audiences outside of your consumer base. When you share your stream on social media, your posts could earn positive comments or a lot of likes, both of which further the impression of a trustworthy brand.
We're at Rivfest 2019.
2. It is Cost Effective
One of the best aspects about live-streaming is that it’s cost effective.
Before it was invented, most businesses relied on television and broadcasting to showcase live reports or videos.
This was and still is costly: A one transmission, 30 second commercial on ITV Granada can cost £5407 (plus the cost of making the advert) if you wish to target the largest audience. Which of course you would, as you want a good ROI on your advert.
Today, any business with a high-definition camera, and a social media account can broadcast live. Many popular sites, like YouTube and Facebook, allow users to broadcast live for free, though there will likely be advertisements.
For details and advice on the kind of content that could work for your business, give us a call on 01744 814450.
3. It Encourages Engagement
Because of social media, it’s easy for companies to get feedback from customers and fans through likes, favourites, and comments, especially on your live-streaming video.
Facebook reported that “people comment more than 10 times more on Facebook Live videos than on regular videos. A recent campaign we did for ”The Lancashire Hotpots" saw massive success with a recent live video on Facebook: “It generated 59,000 views and helped the band to sell out many of their forthcoming tour dates”.
4. It Can be Shared Easily
Recent data gives estimates of 3.96 billion active social media users worldwide. About 95 percent of active social media users ages 18 to 34 follow a brand with a social media account. With live-streaming, you can reach out to and engage your customers.
Facebook helps live videos see more exposure by showing when a user’s friend reacts to or makes a comment on a stream, as well as by suggesting live-streams. Furthermore, once the live-stream has concluded, the broadcaster can save the video and post it to their Facebook page.
Elusive Country Club hosts a weekly live streamed Vlog Cast: Several other Facebook pages & profiles were tagged within the video broadcast. Thanks to the tagging & shares, “the live stream had an Organic reach of over 2000 people and 94 engagements.” Use the sharing options on social media, ask your followers to share, and you can use your live-stream to help expand your audience.
5. It is Entertaining for Viewers
There’s something about a live-stream that people enjoy. It makes them feel like they are in the middle of the action and part of an active, engaged audience. From exotic animals giving birth to sports events, concerts, interviews, and special events, live-streaming allows your viewers to feel like they’re in on the action.
Viewers can feel a sense of camaraderie, especially in the comments section, and get in on the action with contests, polls, and when their comments and questions are acknowledged by the presenters.